The Physcology of Color in Branding

psycology of colors in branding

Having a good logo for your brand is great! But not just enough.  Its another decision to think and select colors that portray the attributes of your brand. Its important to be careful while selecting the colors as they could be a means to identify your products or brand in…

read more

5 SIGNS OF A DYING BRAND

 Just like a popular saying, “To err is to human.” Virtually everyone makes mistakes at one point of their life because no one is infallible. The mistakes we make however, leave an indelible mark on us, our businesses/brands and many other things that are possibly associated with us. Even the…

read more

WHAT IF YOU WANT TO BUILD A BRAND?

Image source In the previous article, we went through the importance of building a brand either for an existing or a potential business as it contributes greatly to such business. However, branding does not only apply to businesses, but so many other things, which could be career or ministry as…

read more

THE 5 POWER OF BRANDING/BRAND

 BRAND/BRANDING The immense contribution of branding to any business, be it a small or large scale, cannot be overemphasized, as it is what actually defines what that business is, gives it its value and any other qualities specific for such business. In this way, it can be said that every…

read more