Giving a platform of expression and help resuscitate dying brands
Learning and acquiring skill(s) should be considered as an investment. Business vagabonds are people trying to benefit in the short run, who end up loosing all. Here is why. Majorly, we all have the problem of choosing the right skill set. We go for what we perceive is trending and…
Selling doesn’t just happen. It’s different from the perception of when a product is sold. Selling involves process which when skipped with have a telling effect. Understanding the benefits of what products you sell or services you render is important. Have worked with many brand owners whom before meeting them,…
Economic development and growth has been dwindling in Nigeria and most African countries. Webster Global gas limited seeks to be a major game changer, first in its indigenous area, Nigeria and then spread its eagle like wings across the globe. As the first locally operated gas processing facility in Africa, it…
Over the years, the young, wealthy and business oriented minds who started with the zeal of becoming giants whom are able to proffer to solution to the poor state of the country’s economy through job creation by establishing their own brands and business have been seen all over quitting their…
Having a good logo for your brand is great! But not just enough. Its another decision to think and select colors that portray the attributes of your brand. Its important to be careful while selecting the colors as they could be a means to identify your products or brand in…
In the previous articles, we have said so much about branding and this point no one following the articles should still be oblivious of why it is necessary to create a brand. In those articles, we were introduced to what branding is, its importance and signs of a dying brand….
Just like a popular saying, “To err is to human.” Virtually everyone makes mistakes at one point of their life because no one is infallible. The mistakes we make however, leave an indelible mark on us, our businesses/brands and many other things that are possibly associated with us. Even the…
Image source In the previous article, we went through the importance of building a brand either for an existing or a potential business as it contributes greatly to such business. However, branding does not only apply to businesses, but so many other things, which could be career or ministry as…
BRAND/BRANDING The immense contribution of branding to any business, be it a small or large scale, cannot be overemphasized, as it is what actually defines what that business is, gives it its value and any other qualities specific for such business. In this way, it can be said that every…