In a couple of years behind, marketing teams were the main deal: mainly working offline than online. Then Influencers came, who were mostly just real-life celebrities or social media influencers. They worked to promote several brands for a fee depending on their influence.
Most SMEs and even large firms believed that growth strategies are only for short term growth which is not true at all. Growth strategies can be applied to make long term impact –no matter the industry- if it is applied with the collective mindset that these strategies aren’t just a collection of pre arranged functions that companies infuse into their businesses to boost the growth of their products in the market but that it is also how companies organize and rally as a collective